In April 2015, Tohum Autism Foundation and Kiehl’s launched the “Plant a Seed” campaign, which aims to raise donations for the education of children with autism and to raise awareness of autism. Among the street activities held within the scope of the campaign, famous and popular names from the world of society, fashion, art, and sports in different parts of Istanbul all collected donations and drew attention to autism by distributing seeds. ‘’Plant a Seed’’ campaign’s hashtag #birtohumek drew great interest on social media.